It's called a "Little Sprout" -- for about a $1.50 you get this little plastic guy with a half-dozen gummy worms in his belly and a little dirt-and-seeds bag on his head that will, in a week or so, grow a little head of grass. I'm all about novelty candy, and I think this little guy was well worth it.
And, my lord, I just discovered the Kids Brands Grass Heads "hair" cutting contest. How am I going to cut my Grass Head's "hair"? Does it even matter -- do they possibly even get 25 entries every 3 months?