"Chicago-Style Refreshment"

Chicago-Style Refreshment

One of my pet-peeves is advertising that makes it really obvious that some production artist somewhere had 40 copies of the same ad and spent the afternoon copy-and-pasting city names into the same text field. I mean, if you’re going to say that something is “Chicago-style”, of course it would be awesome if you were actually relating to the city, but at the very least throw us a bone and throw a “windy city” pun in there or a reference to the lake or a picture of hot dog or something. But c’mon, a mountain? I mean, the city had to make Cricket Hill.