Just me being a jerk

Adam posted some musings yesterday about RyKrisp crackers and the tension between doing one thing and doing it well versus endless expansion. The only problem with these musings is that I am a jerk and can use Google.

RyKrisp crackers are manufactured by Bremner Biscuit, which is owned by Ralcorp ("a leading store brand company").

"The combined Cereals, Crackers & Cookies segment has annualized sales of approximately $650 million."

And to answer the question Adam poses in the title of his post, it looks the RyKrisp stockholders should be reasonably happy:

Ral Corp Stock Price

(Except in May. What the f' happened in May?)