Oh my lord. Here's a new ad campaign for Swedish Fish (long a Fuzzy-favorite anyway). In case you can't read it on this copy, there's a tiny "Nej" (No) under the kitty and a "Ja" (Yes) under the fish and the tag line is "A friend you can eat". There are 4 other images in the campaign, including a redonkulously cute bunny on a waffle.
(Via AdFreak)