Adam posted some musings yesterday about RyKrisp crackers and the tension between doing one thing and doing it well versus endless expansion. The only problem with these musings is that I am a jerk and can use Google.

RyKrisp crackers are manufactured by Bremner Biscuit, which is owned by Ralcorp ("a leading store brand company").

"The combined Cereals, Crackers & Cookies segment has annualized sales of approximately $650 million."

And to answer the question Adam poses in the title of his post, it looks the RyKrisp stockholders should be reasonably happy:

(Except in May. What the f' happened in May?)