Did I say Movie 2.0? I meant Cinema 2.0.

Shaun reminded me of the A-B-C rule last night. The A-B-C rule is why there are so many businesses named, for example, A-1 Locksmith -- people tend to start at the beginnings of listings and read until they find something good enough. So the earlier in the listings you can be, the better. Sometimes I think that the only reason every show isn't named the Acme Show is that Shakespeare didn't have to deal with getting listed in the Reader.