Alton Brown's new Food Network show, Feasting on Asphalt 2, has him traveling up the Mississippi River, sampling road food along the way. The show stopped in Vicksburg, Mississippi in episode 2 but only showed their visit to the Biedenharn Coca-Cola Museum (where Coke was first bottled). But in episode 5 this Highway 61 Coffeehouse coffee mug showed up as Alton taste-tested Civil War reenactment coffees, outside of Monroe City, Missouri.