I have a stale joke that's stuck in my head all the time--whenever I'm presented with a "New and Improved" or somesuch, I can't help but think (and sometimes say) "Oh, as opposed to Old and Worse". But here, then, is the actual product. Non-Ultra Joy. Not even just Joy and Ultra Joy -- Non-Ultra.
Dan Telfer
Joy- Ultra-Removed.
Joy- Ultra-Free.
Joy- Eh.
Disco
Wonder if this is an anti-marketing campaign for them. Ultra Joy is probably more profitable for them -- cheaper to ship, etc -- so maybe they are using this as a way to more rapidly phase this out without losing brand recognition...